Movement-Led Pop Culture Narrative Strategies

The Pop Culture Collaborative supports organizations and initiatives that are designing, coordinating, and activating long-term narrative change strategies at the pop culture level from within social movements.

Caring Across Generations

An innovative pop culture strategy will enable Caring Across Generations to elevate often-overlooked caregivers as multi-dimensional protagonists in society, transforming how we think about aging, race, gender, and community in the 21st century. ¬ Their stories will illuminate the essential and complex role of caregiving in our everyday lives and expose the critical need for greater public support for all families as we live longer and require more care.

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Color of Change (2017 Grant)

By consulting writers room staffs, showrunners and industry executives, Color Of Change seeks to reshape dominant narratives and shift cultural norms to ensure the entire entertainment industry responds with greater responsibility to the ways in which they represent Black people and other marginalized communities. Their objective is to provide an entry point for new audiences to understand our nation’s complex racial history, our present reality, and how the decisions we make moving forward will shape and reflect who we want to be as a country

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IllumiNative (Spring 2018)

IllumiNative (launching in Fall 2018), conceived by a visionary group of Native artists, filmmakers, pop culture advocates, and thought leaders, is intended to illuminate the vibrancy of authentic Native experience.

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Jolt Initiative

Jolt Initiative is a Texas-based, Latino-focused grassroots organization that increases the civic participation of Latinos to build a stronger Texas and democracy. Jolt was launched after the 2016 election with a mission to increase the civic engagement, power, and leadership of Texas’s Latinx population by building a movement that shifts power to working people and communities of color.

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Jolt Initiative (2017 Grant)

Jolt Initiative is a Texas-based, Latino-focused grassroots organization that increases the civic participation of Latinos to build a stronger Texas and democracy. Jolt was launched after the 2016 election with a mission to increase the civic engagement, power, and leadership of Texas’s Latinx population by building a movement that shifts power to working people and communities of color.

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National Domestic Workers Alliance

The National Domestic Workers Alliance (NDWA) builds power nationally for domestic workers, including nannies, housecleaners, and home healthcare workers. NDWA organizes low-wage workers to improve their living and working conditions; win respect and justice from employers and government; challenge racism and sexism that has led to the persistent devaluing of this labor, so that the dignity of domestic work is honored; end the exclusion of domestic workers from recognition and protection; and fight labor displacement and exploitation created by globalization.

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National Guestworker Alliance

Founded by migrant workers brought to the Gulf Coast in the aftermath of Hurricane Katrina in 2005, the National Guestworker Alliance organizes across the United States to win collective dignity and fairness in labor and migration policies. Through its new Resilience Corps, NGA will work to popularize a new, culturally recognized hero‚Äîthe “Resilience Worker.”

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Pillars Fund (2018 Grant)

The Pillars Fund invests in opportunities to elevate and amplify the leadership, narratives, and talents of American Muslims in civil society, the media, and public discourse.

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Restaurant Opportunities Center United

The Restaurant Opportunities Centers United (ROC United) is dedicated to seeking improved wages and working conditions for restaurant workers nationwide. Founded in New York City after September 11, 2001, to provide support to restaurant workers displaced as a result of the destruction of the World Trade Center, ROC United has grown into a national organization of 130,000 restaurant workers, “high road” restaurant employers, and consumers working together to realize a vision of a food system that includes sustainable wages and working conditions for the people who cook, prepare, and serve our food.

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The League (2018 Grant)

The League, an experimental narrative change agency, will explore rapid response strategies and structures that help social change movements and entertainment leaders use popular culture to capitalize on these catalyzing moments and in doing so, accelerate change for the better.

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