Define American promotes empathy and mutual understanding by sharing America’s whole story in ways that are humanizing. They are proactively reshaping the cultural conversation on immigration by ensuring a holistic perspective of a complex issue. Define American’s leadership in this space underscores that we cannot improve the politics of immigration until we improve the culture in which we see our nation’s 43 million immigrants. This initiative signals a recognition of media as one of the most power possible tools to effect wide-scale change, especially in this urgent time as anti-immigrant sentiment sweeps across the country.

AMOUNT
$150,000 over two years ($100,000 per/year)

PURPOSE
To support their long-term pop culture strategy and deepen their ability to shift narrative around immigrants, refugees and the changing American identity.

Define American recognizes that we cannot improve the politics of immigration until we improve the culture in which we see our nation’s 43 million immigrants.

To learn more about Define American, visit their website here.