Established in 2016, the Pop Culture Collaborative is a philanthropic resource and funder learning community that uses grantmaking, convening, narrative strategy, and research to transform the narrative landscape around people of color, immigrants, refugees, Muslims, and Native people—especially those who are women, queer, transgender, and/or disabled. The Collaborative believes there is an opportunity—and that philanthropy has a responsibility—to build a field capable of shaping popular culture to reflect the complexity of the American people and make a just and pluralistic future feel real, desirable, and inevitable. Through partnerships between the social justice sector and the pop culture industries, the Collaborative believes activists, artists, and philanthropists can encourage mass audiences to reckon with the past and rewrite the story of our nation’s future.
Founded by a Managing Partner network of social justice funders and led by a team of culture-change thought leaders, the Collaborative pursues narrative change through four interlinking strategies:
- Strategic grantmaking to build the needed infrastructure, pipelines, experiments, and expertise to create change at this scale;
- Research, knowledge exchange, and relationship building to seed collaboration between the social change and pop culture sectors;
- Design of a pop culture narrative system that can activate millions of people with a vision of our nation’s pluralist future; and
- Funder Education to increase investment in the pop culture for social change field.
The Pop Culture Collaborative is a project of Rockefeller Philanthropy Advisors.