People’s Action Institute is one of the largest multiracial people’s organizations in the country, consisting of 48 member organizations with 600 local staff in 30 states representing a million grassroots leaders in communities and online. Their mission is to build an America with liberty and justice for all and an organizing strategy is to build effective state-level community organizations; align members with a long-term agenda for racial, economic, climate, and gender justice; and drive coordinated campaigns that win real change in people’s lives, build power for communities, and shape an economy and a democracy that works for all of us. Funding from the Pop Culture Collaborative will support People’s Action to continue its audience research in order to unearth why and how residents in rural communities have formed their beliefs about immigration, in order inform the development of the organization’s long-term narrative strategy.