The National Domestic Workers Alliance (NDWA) builds power nationally for domestic workers, including nannies, housecleaners, and home healthcare workers. NDWA organizes low-wage workers to improve their living and working conditions; win respect and justice from employers and government for exploited domestic workers; challenge the racism and sexism that has led to the persistent devaluing of this labor, so that the dignity of domestic work is honored; end the exclusion of domestic workers from recognition and protection; fight the labor displacement and exploitation created by globalization; and continue a brave legacy of resistance by supporting movement-building and narrative change strategies that build power for domestic workers, women, immigrants, and low-wage workers through pop culture storytelling.

The ongoing challenge of invisibility and erasure of domestic workers from the cultural landscape is compounded by the prevalence of narratives that reinforce or exacerbate dehumanizing and inaccurate stories about women, low-income communities, and immigrant and Black communities. NDWA leads efforts to challenge and transform these narratives by strengthening partnerships with entertainment industry players to ensure that content developers (writers, directors, talent) have access to authentic voices and expertise relating to immigration, women of color, and low-wage workers. NDWA will build on these efforts and produce social impact campaigns to more strategically contextualize existing TV and film content. They will also work with other social justice and culture change partners to build on each other’s strengths and expertise, in order to advance a collective culture change approach, including during rapid response peak moments.

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“Because they work inside other people’s homes, the struggles domestic workers face are often kept behind closed doors. NDWA believes in the power of pop culture to amplify the stories of domestic workers and advance our fight for the rights, respect, and dignity they deserve.” – Ai-jen Poo, Executive Director