Meet our grantee:
The League (2018 Grant)
Type of grant:Movement-led Pop Culture Narrative Strategies
The League, is a new experimental narrative change agency. The League will explore strategies that help social change movements and entertainment leaders leverage peak moments in pop culture.
Driven by our online culture and 24-hour media cycle, events and occurrences quickly grow into moments or movements that influence our country’s conversation — and direction. Think Colin Kaepernick taking a knee, or #MeToo. What would happen if we could strategically guide the conversation around these moments to move progress more quickly and meaningfully?