GIF Internet Takeover

Into Action

The Upstanders Mindset: The Time to Step Into the Fight for Justice is Now

Into Action created and distributed GIFs throughout the 2020 campaign that cultivated people’s instincts to “Cry No” against injustice, engaging with multiple organizations to distribute pieces of content that covered a wide range of topics such as voting rights, racial justice, and immigration. Into Action is a movement of designers, illustrators, animators, and artists building cultural momentum on civic engagement and the issues affecting our country and world. Into Action’s content received 35 billion organic views and 80 million peer-to-peer shares by the Fall of 2020, making it the world’s largest social content creator during that period.

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