Dear Friends,
How are you holding up?

If you’re like us, this week, month and year have been incredibly tough. As a community committed to advancing justice and equality, we have come together to mourn the loss of life, civil liberties, and sanctuary far too often, and the past week has been no exception. At times like these, our friends and family may feel powerless to change things, but those of us in the culture change field know that now is precisely the moment when we most need to respond–to tell stories, spark conversations, challenge rhetoric and inspire revelations about the systems that divide us, the values that connect us, and the collective actions that can spur us towards a new, more humane way of life in America.

Today, we’re writing to let you know about a new resource designed to help you and others in our field drive this change.

The Pop Culture Collaborative is now accepting applications for our ‚ÄòPop-Up’ grants program. These rapid response grants are available on a rolling basis throughout the year for any individual, organization or company working to harness the power of pop culture to create just, authentic narratives of people of color, Muslims, immigrants and refugees through TV, movies, sports, music and all forms of entertainment and mass media.


As many of you know, the Collaborative is a new, multi-million-dollar philanthropic resource created by Unbound Philanthropy, Nathan Cummings Foundation, Ford Foundation, The JPB Foundation, and General Service Foundation–all organizations committed to growing and experimenting with pop culture narrative strategies as powerful tools for change in the real world.

Together we have designed these grants to help leaders in justice movements, the arts, entertainment, advertising, academia, and technology respond nimbly to increasingly common assaults on pluralism and inclusion in our society.

Here are a few details:

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  • Pop Up applications are open all year on a rolling basis.
  • Pop Up grants range from $5,000 to $30,000.
  • Pop Up grants must have an imminent time-hook or a project timeline that can be completed within a four-month time frame.
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  • Individuals with fiscal sponsorship, non-profit and for-profits are all eligible to apply.
  • Projects should aim to advance social change and authentic narratives in popular culture for people of color, immigrants, refugees and/or Muslims.


As we continue to establish our grantmaking infrastructure, we are starting out with a phased process for reviewing and accepting applications. Please see full ‘Pop Up’ Grant Guidelines and Application Information and if you’re eligible and interested, Submit Your Idea. We will consider every idea, and notify you if we wish to receive a formal proposal.‚Ä®As we expand our network of grantees, partners and learning programs, we look forward to hearing about your inspired ideas and powerful experiments. We can’t wait to see who steps up–and how we can help!‚Ä®Warmly,

Bridgit Antoinette Evans, Executive Director

Tracy Van Slyke, Strategy Director

The Pop Culture Collaborative is fiscally sponsored by Rockefeller Philanthropy Advisors (RPA), a nonprofit organization that currently advises on and manages more than $200 million in annual giving by individuals, families, corporations, and major foundations.

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