Tonight marks the 75th annual Golden Globe Awards. Traditionally, the spotlight on these nights remains on the stars of television and film as they walk the red carpet and toast another year in entertainment and storytelling.

This year, the Globes will look a little different.

On January 1, women from across the entertainment industry released #TimesUp — a public letter and call to action to fight sexual harassment and assault in the entertainment industry and beyond. They also pledged their support to the millions of women working on farms, in homes, in restaurants and many more corners of our economy, who are subjected to relentless and unregulated harassment and abuse. They have been leading the charge for years for more legislative and community-led workplace protections, and while the bright lights of Hollywood may not extend into their workplaces, the #TimesUp movement will.

Tonight, beginning at 3pm PT/6pm ET, not only will women be walking the red carpet wearing black to show solidarity as and for survivors, they will also be demonstrating the type of unity and collaboration between leaders in entertainment and those in social movements, that the Pop Culture Collaborative was built to foster. A number of high-profile actresses have each invited a movement leader as their date to walk the red carpet and attend the Golden Globes ceremony. Meryl Streep will attend with Pop Culture Collaborative grantee Ai-jen Poo of the National Domestic Workers Alliance; Laura Dern with Monica Ramirez of Alianza Nacional de Campesinas, a women-led coalition of the farm workers; Michelle Williams with Tarana Burke, creator of the original #MeToo hashtag; Amy Poehler with Saru Jayaraman of Restaurant Opportunities Center United; Susan Sarandon with Rosa Clemente; Shailene Woodley will attend with Native American activist and artist Calina Lawrence; Emma Stone with Billie Jean King, and Marai Larasi, Executive Director of Imkaan in the UK will attend with Emma Watson.

It is critical for women – particularly those in the most marginalized spaces of our society including communities of color, domestic and farm workers, immigrant women, trans women and women with disabilities – to be front and center to advocate for change, tell their stories and lead this movement. This unprecedented action at the Golden Globes will expose millions of people to the voices and vision of these amazing women and the communities they represent.

We are deeply thankful to the women who created #TimesUp, including actress-organizer America Ferrera, co-founder of Pop Culture Collaborative grantee organization, Harness, and all the women ‚Äòpassing the mic’ to the social justice community on Sunday night in order to usher in a a new era of safety, respect, accountability and equity in every workplace ‚Äì whether it is on a farm, in a home, an office, or on a Hollywood set.

We hope you will tune in with us to this remarkable red carpet moment, where entertainment and social justice will unite to bring our shared story of resistance and vision to a global media audience. Join in live coverage and real-time reactions with @PopCollab during the red carpet and ceremony by using #TimesUp and #MakeJusticePop in your posts. Watch the exclusive livestream of movement leaders on the red carpet on the Pop Collab Facebook page from 3pm to 3:45 PT/6pm to 6:45 ET.

These moments don’t come out of nowhere. They are the result of the persistent and inspired organizing, storytelling, bridge-building, and philanthropy led by visionary leaders working in social justice and entertainment. That’s why philanthropic investment in long-term culture change–the ideas, stories and experiences that together, over time, can change people and the world–is so critical. The Pop Culture Collaborative is proud to support leaders like Ai-jen Poo and America Ferrera, and the culture changing movements they lead.

About Pop Culture Collaborative:

The Pop Culture Collaborative is a new fund helping artists, organizations and companies leverage the reach and power of pop culture to drive authentic, just narratives about people of color, immigrants, refugees and Muslims. Through grants and partnerships, the Collaborative helps shift how mass audiences understand the past, grasp the present, and imagine an inclusive future.

For press inquiries please reach out to popcollab@ellecomm.com