Amplifier AR

aMplifier

The Seekers Mindset: Embracing Difference Is the Answer

Amplifier, the design lab behind the “We The People” campaign that circled the globe during the 2017 Women’s March, released AMPLIFIER AR, an activist-driven augmented reality platform that is now available for free download worldwide. The Amplifier AR app transforms analog 2-D posters, stickers, and murals into art that comes to life to deliver a call to action. AMPLIFIER AR launched with four artworks from Amplifier’s Indigenous People’s Day Campaign: Shepard Fairey’s portrait of Xiuhtezcatl Martinez, and three artworks by Mer Young featuring Black and Indigenous activists Angela Davis, Pretty Nose, Audre Lorde, and Mary Ann Pierre Topseeh Coombs. In the week before one of the most important elections in American history, AMPLIFIER AR allowed viewers to hear directly from Indigenous movement leaders Xiuhtezcatl Martinez, Tracy Rector, Gregg Deal, and IllumiNative Director Crystal EchoHawk, along with Black activists Nikkita Oliver and Damon Turner, about timely topics like climate justice, community organizing, the relationship between Black liberation and Indigenous sovereignty, and more.

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