You have likely heard from us over the past year about how we’ve been exploring a large-scale culture strategy to harness the power of pop culture for social change. We are thrilled to share with you the emergence of the Pop Culture Collaborative, which leverages the power of entertainment, advertising, and media to shift how people understand the present reality–and imagine the future–of American society.

A first-of-its-kind philanthropic resource, the Collaborative will work to popularize authentic, just narratives about people of color, immigrants, refugees, and Muslims that together tell a powerful story of how we all belong in America.

The Collaborative’s formation represents a critical step forward in advancing the combined power of the entertainment, philanthropic, and social justice sectors to use pop culture strategies to create transformative change in the world. Programming will include strategic grantmaking, cross-sector convenings and relationship-building, funder learning and partnerships, and the commissioning of new research and insights.

Over the last few years, philanthropy has been investigating this space as a core strategic area for investment. The 2016 #PopJustice report series, supported by Unbound Philanthropy and Nathan Cummings Foundation and produced by Liz Manne Strategy, made the case for a multi-year fund to grow this emerging field.

Throughout 2016, the Collaborative’s founding partners, including Unbound Philanthropy, Nathan Cummings Foundation, Ford Foundation, The JPB Foundation and General Service Foundation, have come together to launch the five-year, $25 million fund. During this time, we engaged a talented team of thought leaders–including entertainment executives and artists, social justice leaders and culture change experts–to envision the purpose and shape of the Collaborative and identify a leadership team to advance this critical initiative.

We are incredibly excited to announce the exceptional leadership team who will drive the Pop Culture Collaborative’s game-changing work:

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