Our collective survival depends not on making our nation a little bit better, but on building a deep, emotional yearning in millions of people to create something new in America: a just and pluralist society.

How can the pop culture for social change field help millions of Americans choose this future?

To explore this question, Executive Director Bridgit Antoinette Evans wrote the essay, “Why I Wish I’d Never Watched The Handmaid’s Tale: A call for the pop culture stories America needs right now“, now on Medium.

This essay is both deeply personal and shaped by field-informed insights and research findings that begin to map how philanthropy, social movements, and the pop culture industries can work together to tell a galvanizing story about our future. Together, these insights give shape to an ideological and behavioral framework through which practitioners throughout our field can define and cultivate Pluralist identity and worldview across America.

Read the Essay