Becoming America Fund

Throughout American history, the most transformative societal advances—from abolition to Reconstruction, I Have a Dream to the DREAMers, Love Is Love, and the Movement for Black Lives—have been led by artists, movements, and communities working together to awaken the American people’s yearning to co-create a pluralist society. Each generation’s struggle between belonging and exclusion has opened a portal in the public imagination, revealing the promise of what we can become.

Becoming America was created to meet this generation’s portal moment.

Launched amidst the tumult of 2020, Becoming America—a first-of-its-kind, multi-million dollar content engine—supports artists, digital influencers and creators, producers, cultural strategists, and movement organizers to work in coordination to make pluralist culture a reality for all.

With funding from the Pop Culture Collaborative, this growing network routinely immerses millions of people in narrative oceans of digital content, film, television, book tours, branded influencer campaigns, albums, music tours, and other cultural experiences that model pluralist behaviors and norms. What is a narrative ocean, you ask?

At the Collaborative, we believe that all of us are immersed in oceans of content, stories and cultural norms that shape how we see ourselves and the world around us. These narrative oceans connect us to our power and genius, and help us envision more for ourselves and each other. But on most days, the narrative oceans we are all immersed in are toxic, filled with terrible ideas about who we are, who belongs, who doesn’t. Our goal is to transform culture by creating and amplifying new narrative oceans that reflect the pluralist culture we are capable of becoming.