Macro is a leading media brand representing the voice and perspective of persons of color (POC). They create and finance film, television, digital content, technologies, and brands that are driven by POC and encompass universal themes to which all people can connect and relate. Macro’s goal is to shape culture and economically empower people of color on a global level by introducing images, ideas, and paradigms that reflect the dynamic world in which we live. Funding from the Pop Culture Collaborative supported Macro’s activations at the Sundance Film Festival, including the Blast Beat film premiere dinner/event in collaboration with the Latinx House and panels in coordination with Define American and IllumiNative.

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