Meet our grantee:
Just Mercy/Represent Justice
Type of grant:Innovations in Mass Audience Activation
Good Films Impact along with One Community led a social impact campaign tied to the release of the film Just Mercy, starring Michael B. Jordan and based on the bestselling memoir by Bryan Stevenson. Just Mercy tells the story of Stevenson’s fight to overturn Walter McMillian’s murder conviction. The Pop Culture Collaborative provided funding support for Represent Justice, the public engagement and advocacy campaign for Warner Bros.’ release of Just Mercy.