Culture Change Research and Learning

The Pop Culture Collaborative supports the uncovering of data, development of analysis and sharing of insights with and among entertainment, social justice and philanthropic sectors in order to inform narrative design, advance cultural strategy, and activate more collaborators in the pop culture for social change field. Areas of interest include: audience research and analysis; the scientific study of the effects of pop culture stories on people’s cognitive, emotional and behavioral experience; past and current pop culture change campaigns or experiments; evaluation and longitudinal impact methodologies; and trend tracking and analysis of future patterns in pop culture content creation, consumption and engagement.

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