Pop Culture CollaborativePOP CULTURECOLLABORATIVE

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Bridgit Antoinette Evans is widely recognized as one of the foremost thought leaders in the culture change strategy field. A professional artist and strategist, she has dedicated her career to the relentless investigation of the potential of artists to drive cultural change in society. Fifteen years of work at the intersection of pop culture storytelling and social change has evolved into a vision for a new, hybrid culture change field in which creative and social justice leaders work together to create and popularize stories that shape the narratives, values, beliefs and behaviors that define American culture. In 2016, Bridgit was a Nathan Cummings Foundation Fellow, piloting Culture Changes Us, a coordinated learning system designed to accelerate the social justice sectors’ understanding and use of culture change strategy. For Unbound Philanthropy and Ford Foundation, she has led multi-year culture change research and strategy design projects aimed at unearthing breakthrough narrative and engagement strategies for the immigrant rights and gender justice movements.

In 2008, Bridgit founded Fuel | We Power Change, a culture change strategy studio in New York City, as the home for her collaborations with leading social change innovators. Through this work she designed long-term culture change strategies for social movements that used transportive story experiences, often in the pop culture realm, to shift the thoughts and feelings of mass audiences. Strategy design commissions include the NYCLU/ACLU Policing Project, Make It Work campaign, National Domestic Workers Alliance’s #BeTheHelp strategy featuring Viola Davis, Octavia Spencer, Cicely Tyson, Amy Poehler and other artists; Breakthrough’s #ImHere for Immigrant Women strategy; GEMS’ Girls Are Not for Sale strategy featuring Beyonce, Demi Moore, Ashton Kutcher, Sinead O’Connor, Mary J Blige and more; and Save Darfur’s “Live for Darfur” campaign chaired by Don Cheadle and Djimon Hounsou. Drawing insights from these commissions, Bridgit has traveled by invitation to the UK, France, Austria, Croatia, Brazil, South Africa and throughout the U.S. to present talks, lectures and workshops for some of the world’s most innovative movement leaders and artists. She often points to her roots as a professional Off Broadway actor and devised theater producer as the source of her deep passion for culture change strategy. She received her MFA from Columbia University and BA from Stanford University.

Through her work at the intersection of media and movement building for the last 17 years, Tracy has focused on working with social justice and philanthropic leaders to help them develop the profound storytelling and experiences that can catalyze mass audiences for social change.

Most recently, she was the director of the Culture Lab, which through rapid prototyping methodology, built programs and products to help social justice leaders quickly adopt and advance their ability to use pop culture strategies and storytelling to create a just and equitable world. Its signature Cultural Pulse program focuses on helping organizers and advocates hook into the energy of popular culture: to learn from audiences and fans, work with artists and pop content, and experiment with smart, timely community engagement and organizing strategies.

As a fellow at the Opportunity Agenda, she authored the groundbreaking 2014 report “Spoiler Alert: How Progressives Will Break Through With Pop Culture.” Before founding the Culture Lab, she was the co-director of the New Bottom Line, a national alignment of economic justice grassroots organizations; director of The Media Consortium, a network of the leading independent media outlets in the country working to increase their collective impact; and publisher of In These Times, a national award winning political magazine.  She is the co-author of the book Beyond The Echo Chamber (New Press, 2010) and her writing has appeared in Huffington Post, Politico, Medium and more.  She has been on the boards of National People’s Action and served as president for Free Speech TV and Women, Action and the Media.

Jesse Moore is a social entrepreneur, bridge builder and strategic wordsmith, committed to justice and systemic change. Jesse served under President Barack Obama for nearly a decade, joining his campaign team in 2008, and serving most recently as associate director for public engagement at the White House – and the President’s primary liaison to celebrity activists and entertainment industry leaders.

Jesse served as a White House speechwriter before leading the President’s entertainment and creative partnerships portfolio, working to leverage his voice and leadership to drive change in national narratives around criminal justice, youth empowerment, and equity. Forging partnerships with Hollywood and music industry figures and championing creative approaches to political, policy and social challenges, Jesse is a leading voice on how pop culture, social justice and philanthropy intersect in American life.

Before serving President Obama in the White House, he was a communications director at the US Department of Health and Human Services, and serving in state leadership roles for both of President Obama’s national campaigns. He sits on the Board of Directors at Rock the Vote and has been featured as a political contributor on MSNBC and in the Huffington Post. Jesse worked early on in youth empowerment and college admissions at Western Washington University – where he studied Political Science and English. He is a native of Lynnwood, Washington.

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For more information, contact
Diane Espaldon, Project Lead:
diane@popculturecollaborative.org

INQUIRE + ENGAGE. Contact Diane Espaldon, Project Lead: diane@popculturecollaborative.org

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