The Pop Culture Collaborative represents an innovative hub for high impact partnerships and grants designed to help organizations and individuals leverage the reach and power of pop culture for social justice goals. By driving authentic, just narratives about people of color, immigrants, refugees and Muslims in the media – we are helping shift how mass audiences understand the past, grasp the present, and imagine an inclusive future.
With the vision and backing of a bold set of investors and managing partners, we are building a five-year, multi-million-dollar fund to advance this vital work – and accelerate the impact of artists, social justice advocates, culture change strategists, tech innovators, academics and more to affect change through entertainment and narratives in mass media.
- We catalyze high-impact entertainment industry, philanthropy, and social justice partnerships.
- We provide support to advance projects that can build this field of work, and empower artists and industry leaders as agents of change.
- We work to raise public consciousness, spark debates, and shift popular narratives on a grand scale.
The Pop Culture Collaborative is a project of Rockefeller Philanthropy Advisors.