The Pop Culture Collaborative represents an innovative hub for high impact partnerships and grants designed to help organizations and individuals leverage the reach and power of pop culture for social justice goals.  By driving authentic, just narratives about people of color, immigrants, refugees and Muslims in the media – we are helping shift how mass audiences understand the past, grasp the present, and imagine an inclusive future.

With the vision and backing of a bold set of investors and managing partners, we are building a five-year, multi-million-dollar fund to advance this vital work – and accelerate the impact of artists, social justice advocates, culture change strategists, tech innovators, academics and more to affect change through entertainment and narratives in mass media.

  • We catalyze high-impact entertainment industry, philanthropy, and social justice partnerships.
  • We provide support to advance projects that can build this field of work, and empower artists and industry leaders as agents of change.
  • We work to raise public consciousness, spark debates, and shift popular narratives on a grand scale.

The Pop Culture Collaborative is a project of Rockefeller Philanthropy Advisors.

  • Bridgit Antoinette Evans


    Bridgit Antoinette Evans is widely recognized as one of the foremost thought leaders in the culture change strategy field.

  • Tracy Van Slyke


    Through her work at the intersection of media and movement building for the last 17 years, Tracy has worked with a cross-sector of content producers, social justice organizers and philanthropic leaders to help them develop the profound storytelling and experiences that can catalyze mass audiences for social change.

  • Jesse Moore


    Jesse Moore is a former White House advisor, a leading voice on entertainment, social justice and politics, and the founder of Common Thread Strategies – a boutique firm focused on message development, systemic change strategies, speechwriting, and bridge building across complex policy or social divides.

  • Marisol Ramos


    Marisol Ramos has extensive experience in youth organizing, movement building, philanthropy and research in immigration and higher education policy.

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Click HERE to submit your idea for a major or ‘Pop Up’ rapid response grant.

Email us at info@popcollab.org